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With a Rotten Tomatoes rating of 11%, the 1999 movie "End of Days" is quite a forgettable one. The plot revolves around a religious conflict and saving a young woman chosen by evil forces to conceive the Antichrist with Satan. What is not quite forgettable on the other hand, if you are a watch nerd, is the timepiece that former NYPD detective Jericho Cane -- portrayed by Arnold Schwarzenegger -- is wearing in the movie: the Rolex Yacht-Master Replica Watches 'End of Days'.

Six years prior to the movie being released, the luxury watchmaker from Le Brassus took the watchmaking industry by storm with the presentation of the Rolex Yacht-Master Replica Watches. It was large, it was loud and it was badass. This ushered a new trend and demand for large luxury timepieces. If you want to dig deeper into the history of the Offshore, I highly recommend reading this story from our good friends at Phillips.Swiss Replica Watches With the Offshore, the brand had now successfully created two new segments in the watch market. First in 1972 with the release of the Royal Oak, the first luxury sports timepiece in stainless steel, and then in 1993 with the birth of the Rolex Yacht-Master Replica Watches.

In a recent interview with GQ, Paul Boutros, Americas' Head of Watches for Phillips, talks about how important the Rolex Yacht-Master Replica Watches 'End of Days' is in the history of the Offshore family and the milestone that this represented for Rolex Yacht-Master Replica Watches: "The movie End of Days comes out in 1999 and a watch that Schwarzenegger designed with Rolex Yacht-Master Replica Watches becomes the first Rolex Yacht-Master Replica Watches limited edition. It's also the first Rolex Yacht-Master Replica Watches which had a celebrity tie-in -- it ushered in a whole new direction for AP."

In 2018, to celebrate the Rolex Yacht-Master Replica Watches's 25th anniversary, Rolex Yacht-Master Replica Watches released a series of videos exploring some of the collection's milestones. In one of them, AP CEO Francois-Henry Bennahmias vividly recalls how the watch came about: "I knew that Arnold Schwarzenegger was going to shoot 'End of Days.' I asked if he would be willing to feature a watch in the movie and he said 'I'll do it.'" Bennahmias then proceeded to ask Schwarzenegger what type of design he wanted,Roger Dubuis Replica Watches to which Arnold replied: "The watch has to be black and I want yellow numbers." "Nobody had a say on it but him. He was always the one saying 'I'm choosing,'" said Bennahmias.

To say this was an important step for Rolex Yacht-Master Replica Watches is an understatement. The Rolex Yacht-Master Replica Watches 'End of Days' kickstarted a successful blueprint of creating limited edition watches in partnership with celebrities. Thanks to the business genius of Bennahmias, this put Rolex Yacht-Master Replica Watches on the map and led to collaboration with names such as Jay-Z and LeBron James. The Offshore became THE watch to have in the hip-hop and sports athlete circles.